Abstract. The article is aimed to study the development and prospects of the Ukrainian sustainable journalism, according to current challenges. Conditions of the full-scale invasion of Russia and long-term aggressive war put new problems before Ukrainian society and Europe, which are traditional for sustainable journalism of contamination of ecology, elimination of ecosystem, humanitarian disasters. Steady development of economy and social environment was violated.

Authors provided a differentiation upon media problems of the sustainable journalism from regional to the international levels. The aspects of the sustainable journalism were considered such as journalism of ecological, social and economic problems, the issues were specified according to the war terms. In the process of development of the sustainable journalism in Ukraine there was shown a balance between illumination of the resulted problems.

Attention was concentrated on the conditionals for the successful sustainable journalism in Ukraine. Four conditions were determinated: freedom of press, economic stability for media, quality journalism principles that make high professional standards both for media-workers and media-owners, and international and global angle for journalists. All of them formed a stable scheme illustrating the framework of sustainable journalism for Ukraine.