A special category of startups is social startups, which primarily seek to solve a certain social, environmental or cultural problem, and not to make money on it. This approach makes it difficult to monetize and attract funds, which endangers their survival. A typical startup measures success by revenue and profit. The goal of a social business is to recoup its costs (optimistic scenario) and solve a social problem. Its success is measured by impact (positive impact, return). We have to prove that green start-ups (alternative solar energy) can be effective business projects that can ensure project profitability and realize social and environmental benefits.

In recent decades, the world has seen a tendency to move away from traditional sources of energy to alternative ones. A responsible business, realizing the importance of preserving the environment, tries to minimize the negative impact of its activities on the environment. On the basis of global reports, the development of the global market for green technologies and sustainable development is studied.

The peculiarity of eco-startups is that they are created not only to make a profit, but primarily to solve the problem of environmental protection. Therefore, the implementation of such projects will also contribute to the formation of an environmentally conscious generation.