Traditional markers of success, like revenue and employee growth, are no longer enough. Businesses are increasingly recognizing the need to consider their social and environmental impact alongside financial performance. This article proposes a novel framework for sustainable scaling, built on four key components: fostering internal innovation, pursuing strategic regional expansion, leveraging geographical proximity, and establishing collaborative partnerships. We demonstrate how this framework aligns with the UN’s Sustainable Development Goals (SDGs) 8 (Decent Work and Economic Growth), 9 (Industry, Innovation and Infrastructure), and 17 (Partnerships for the Goals). However, achieving sustainable growth requires a broader definition of success. We propose a set of key performance indicators (KPIs) that extend beyond traditional metrics. These “sustainable KPIs” encompass social impact, environmental impact, economic growth, employee engagement, and operational efficiency. We explore how these KPIs are interconnected, demonstrating how focusing on one can positively influence another. Finally, the article utilizes case studies to showcase how companies have achieved impressive traditional scaling success while adhering to the principles of SDGs 8, 9, and 17. We further analyze how Patagonia and Chobani leveraged sustainable KPIs to not only achieve growth but also contribute positively to a more sustainable future.